Wednesday, March 10, 2010

Getting the word out... Basse Mode

Erin over at Work with what you've got clued me into Basse Mode which is a fashion magazine to be. They are looking for contributors and trying to get people interested. Check out their site here. I threw my name in the hat for consideration. Maybe you should too.

In their own words:

What is Basse Mode?

Basse Mode is, or will be, a real life hard copy magazine. One that you can buy in bookshops, or newsagents, one with beautiful images and thick paper.

Basse Mode is a magazine about what real women wear, feel and believe.

Basse Mode is a magazine built for normal everyday women. We know that the feeling of flicking through a glossy magazine can’t be beaten. However, all the magazines feature the same thing – unwearable looks, unaffordable clothes, and an emphasis on being and looking the same as one another. We want to condense all the brilliance that the fashion blogging world has to offer into something that we can put on the coffee table. That we can show off on the coffee table. A beautiful documentation of what real women wear, what real people think, and things that actually affect our lives. Nothing like this has ever been done before, but we think it could be brilliant.

Manifesto: What we are about?

First, let us start with what we aren’t.

We aren’t people who hate fashion, or who hate catwalks. In fact, we are quite the opposite – we believe catwalks are great for trend inspiration, and that catwalks can be the birthplace of some great ideas and great art. Oh, and great fashion.

We also aren’t those people who are anti-thin. We think girls come in all sizes from tiny to curvy, big to small, tall to short. We just care that you feel good about yourself and the way you look, and we want to share that with other girls who are at once just like you, and totally different.

Finally, we aren’t actually standing against all the current high-fashion glossy mags on the shelves. They have their place, and probably always will. We just got fed up with reading the same old same old, and wanted to offer an alternative, or something else to buy at the same time.

Now onto what we are.

We are three girls, three bloggers, who love reading the writing and looking at the pictures that fashion bloggers and non-fashion bloggers post on the web. We find more inspiration in the women around us both in real life and digitally than in the current magazines, because of the fact that they are imperfect and real.

We believe that low-fashion is becoming more important day by day. Low-fashion is real life fashion, achievable attainable and interpreted differently by every single person who wears clothes. The brilliance is in the creativity shown on lower budgets, with expensive signature pieces, or even just with reworking what you already have.

We want real girls to have a beautiful quality place to read about each other, because aside from blogs we have no tangible place to do this. Because we are brilliant, and we deserve it.

How can you get involved?

We are only three little bloggers in a very big world. We all have our contacts, but alone we have little or no power. We need you guys, all the people who have said the idea is brilliant, to support us all the way.

Firstly, we will need people to help write for us. To submit outfits, and opinions, and information on your life or career or aspirations. Whatever you have to say, we want to hear it. If you want to get involved, we would love to hear from you – so fill out the form here!

If you don’t fancy contributing then you could help by spreading the word. Please talk about Basse Mode on Twitter, post about us on Facebook. If you could write a blog post and say what you think about the topic that would be amazing! If you have any good contacts in fashion or publishing, it would be wonderful if you could put us in touch. However you share your information, why not share our campaign? If you are a fashion focused brand, retailer or magazine (or indeed a publishing house) who likes our ideas, please get in contact here.

Finally, the easiest thing to do is sign our petition by putting your details on the form below. This will allow us to build a list of names and prove just how much people like the idea of a magazine for and about real women, warts and all.


BAM said...

Sounds pretty cool!

Heather said...

I've started spreading the word. It's a great idea!